[PDF.61od] When Digital Becomes Human: The Transformation of Customer Relationships
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When Digital Becomes Human: The Transformation of Customer Relationships
Steven Van Belleghem
[PDF.qv60] When Digital Becomes Human: The Transformation of Customer Relationships
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| #914064 in eBooks | 2015-04-03 | 2015-04-03 | File type: PDF||0 of 0 people found the following review helpful.| Interesting|By DarrenIngram_dot_com|Despite it seeming or feeling that everything is online and customers are increasingly vocal and demanding, the human touch is still a desirable feature on many levels. This book looks at the possibly difficult harmonisation of a business’s two most important assets - its employees and its digital channels.
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"Do you think customer relationships are important? Do you believe you are running a customer-focused company? Then read this book. Using a wide range of case studies and inspiring stories, it will show you how to really put the customer at the heart of e
In an age when customers have access to vast amounts of data about a company, its product and its competitors, customer experience becomes increasingly important as a sustainable source of competitive advantage. But success doesn't just rely on digital engagement and excellence, but also on combining a digital-first attitude with a human touch. In When Digital Becomes Human, Steven Van Belleghem explores and explains the new digital relationships.
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You easily download any file type for your device.When Digital Becomes Human: The Transformation of Customer Relationships | Steven Van Belleghem. I really enjoyed this book and have already told so many people about it!
