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Webcasting Worldwide: Business Models of an Emerging Global Medium (Media Management and Economics Series)

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 | #3572159 in eBooks |  2013-03-07 |  2013-03-07 | File type: PDF

|| ||"'Webcasting Worldwide: Business Models of an Emerging Global Medium' is a definitive work, the book's authors, Louisa Ha and Richard Ganahl III have made a significant contribution in facilitating mainstream understanding of the burgeoning webca

Webcasting Worldwide tackles one of the most timely topics in mass communication today—the delivery of audio and video content via the Web, or webcasting—employing a global perspective to explore the subject. It is unique in providing a theoretical framework by which to analyze business models of emerging media, and it also examines the business practices of leading webcasters in the world’s most developed broadband markets. With webcasting in its ea...

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