[PDF.93ce] Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

[PDF.gn40] Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective

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 | #4210421 in eBooks |  2002-11-30 |  2002-11-30 | File type: PDF

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|| |"Written in a clear style while maintaining academic rigour, this is a book to inspire thoughtful reflection and further research rather than providing the sort of dubious quick fixes peddled by the once-over lightly merchants that plague airport bookstalls. R

Karake-Shalhoub uses agency theory to ground her empirical analysis of more than 100 e-commerce firms in this highly readable examination of trust in e-commerce relational exchanges. She identifies several trust-building measures, including privacy statements, the existence of a chief privacy officer, and a trusted third-party seal of approval; companies are then evaluated based on an index of those trust builders. She demonstrates that there is a positive relationshi...

You easily download any file type for your gadget.Trust and Loyalty in Electronic Commerce: An Agency Theory Perspective   |  Zeinab Karake-Shalhoub. A good, fresh read, highly recommended.

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