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The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling

Annette Simmons




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 | #63795 in eBooks |  2009-03-17 |  2009-03-17 | File type: PDF

||47 of 48 people found the following review helpful.| Influence through Storytelling|By O. Halabieh|As the title indicates, this is a book about the power of storytelling as an influencing tool. As Annette best tells it: "People don't want more information. They are up to their eyeball in information. They want faith...Faith needs a story to sustain it - a meaningful story that inspires belief in you and renews hope that your id|.com |Nearly everyone responds to a good yarn, and that's precisely the point behind The Story Factor by Annette Simmons. A "collaborative behavior" consultant to public and private organizations, Simmons argues that storytelling may just be the best man

The new material for this revised edition offers an expanded case study of storytelling in action that focuses on one of Simmons's success stories. Over one hundred stories drawn from the front lines of business and government, as well as myths, fables, and parables from around the world, illustrate how story can be used to persuade, motivate, and inspire in ways that cold facts, bullet points, and directives can't. These stories, combined with practical storytellin...

You can specify the type of files you want, for your device.The Story Factor: Inspiration, Influence, and Persuasion through the Art of Storytelling   |  Annette Simmons. Which are the reasons I like to read books. Great story by a great author.

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