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Sport Entrepreneurship and Innovation
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| #742631 in eBooks | 2016-11-25 | 2016-11-25 | File type: PDF||||"This book is a rich collection of highly interesting and diverse articles on the topics ‘sport entrepreneurship and innovation.’ Today, not much literature is available linking entrepreneurship and innovation literature to sport. Therefore this b
This book features international authors discussing the role of entrepreneurship and innovation in the sports context. It focuses on topics such as the role of entrepreneurial marketing in sport, how technological innovation has changed the way sport is played and viewed, the globalization of sport as a product and service, the new types of sports that have emerged, athlete entrepreneurs and their related business endeavors and how sport influences innovation in other...
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