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Small Business Smarts: Building Buzz with Social Media

Steve O'Leary, Kim Sheehan, Sterling Lentz




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 | #3712723 in eBooks |  2011-06-14 |  2011-06-14 | File type: PDF

||0 of 0 people found the following review helpful.| Small Business Smarts|By Rolf Dobelli|Many entrepreneurs regard social media as a great free asset with upside potential but discover that maintaining an effective online presence requires time and effort and may show no results. Marketing experts Steve O'Leary, Kim Sheehan and Sterling Lentz share the experiences of small-business owners and demonstrate how to form online soci|About the Author||Steve O'Leary is chairman of O'Leary and Partners, a full-service advertising agency in Orange County, CA. ||Kim Sheehan, PhD, is professor of advertising and director of the Strategic Communication Master's Program of the School

Social networking plus small business is a slam dunk! Small Business Smarts: Building Buzz with Social Media explains why that's so and helps small business owners decide whether social media tools are right for them. Assuming the answer is yes, the book offers concrete advice and implementation suggestions that make using tools to start building word-of-mouth quick and easy.

Built around actual success stories from small businesses, such as the Ro...

You can specify the type of files you want, for your gadget.Small Business Smarts: Building Buzz with Social Media   |  Steve O'Leary, Kim Sheehan, Sterling Lentz. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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