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Será mejor que lo cuentes (Gestión del conocimiento) (Spanish Edition)

Antonio Núñez López




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 | #830279 in eBooks |  2014-02-18 |  2014-02-18 | File type: PDF

||0 of 0 people found the following review helpful.| Un libro que nos muestra como elaborar una historia siguiendo ...|By Rocio Ames|Un libro que nos muestra como elaborar una historia siguiendo los pasos para hacerla atractiva, que mantenga a la audiencia expectante para escuchar el final. Un buen inicio para empezar a utilizar el storytelling como una herramienta en nuestra comunicación.|2 of 2 people found the followin|From the Back Cover|"Un gran comunicador siempre encuentra la forma de contarnos un relato, tal y como hacían nuestros padres cuando éramos niños. Nos seduce con conflictos y misterios, nos ilustra con detalles y nos deleita con finales sorp

¿Por qué hay personas que convencen más rápidamente que otras? ¿Cómo logran seducirnos los discursos políticos? ¿Por qué hay campañas publicitarias que recordamos de memoria y otras las olvidamos en el acto? ¿Cómo consiguen hacernos vibrar algunas presentaciones?

La respuesta está en la forma en la que el mensaje está contado. Los relatos logran que transfor...

You can specify the type of files you want, for your gadget.Será mejor que lo cuentes (Gestión del conocimiento) (Spanish Edition)   |  Antonio Núñez López. I was recommended this book by a dear friend of mine.

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