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Reaching the Interactive Customer: Integrated Services for the Digital World

Mai-lan Tomsen, Ron Faith




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 | #4480829 in eBooks |  2003-03-31 |  2003-03-31 | File type: PDF |  .58

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Through either direct exposure or media coverage of the online world, consumers have built certain expectations around interactivity. Activities like email, chat, and web browsing reinforce popular understanding how people use electronic devices to 'talk', 'find' and 'see' what's happening in the world around them. Reaching The Interactive Customer describes how these consumer expectations of interactivity impact and shape the new generations of 'connected' personal elec...

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