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Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis

David L. Rados




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 | #4435543 in eBooks |  1992-09-30 |  1992-09-30 | File type: PDF

|| |"Although targeted at marketing executives and students of marketing, the concepts have broader applicability-thus practitioners and students in other areas of management could profit from reading this book."-Choice

?Although targeted at marketing e

This book covers in vivid, clear prose the basic accounting tools that marketers need to develop profitable marketing programs: costs, marketing arithmetic, marginal analysis, and contribution accounting. It is thorough and up-to-date, and has a hard-as-nails practicality to it. The book is packed with examples that are both fascinating and illustrative of the author's points.

After a short treatment of the uses and limitations of microeconomics to the prac...

You easily download any file type for your device.Pushing the Numbers in Marketing: A Real-World Guide to Essential Financial Analysis   |  David L. Rados. A good, fresh read, highly recommended.

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