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Mass Customization: An Exploration of European Characteristics (SpringerBriefs in Business)

Paolo Coletti, Thomas Aichner




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 | #4487623 in eBooks |  2011-04-11 |  2011-04-11 | File type: PDF

||From the Back Cover|Today customer value creation is heavily dependent on the customization of mass-products. After having reached its peak in the past mass production can no longer fulfil increasing customer demands sufficiently. After the start of new producti

 

Mass Customization excites both Researchers and Practitioners because of the possibility to produce customized products with mass production efficiency. Mass Customization - An Exploration of European Characteristics gives an overview on the need for personalisation from a customer perspective, analyses Mass Customization theories and assesses relevant best practices of European and International markets. The results of a survey among more than 500 Europe...

You easily download any file type for your device.Mass Customization: An Exploration of European Characteristics (SpringerBriefs in Business)   |  Paolo Coletti, Thomas Aichner. I was recommended this book by a dear friend of mine.

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