| #3197866 in eBooks | 2016-04-06 | 2016-04-06 | File type: PDF||About the Author|Suman Srivastava enjoys doing new things. A graduate of Delhi University, IIM Ahmedabad and IMD Lausanne, he is an advertising man, strategist, author, marathon runner, teacher, social worker, sports fan, creative bartender and an entrepreneur.
Marketing Unplugged is a toolkit of new techniques that you should use to come up with your marketing strategy. This book speaks of experts who tell us that it is better to observe behaviour than to ask questions in research. This startlingly simple credo has been forgotten in the excitement of projective techniques and ever more sophisticated data analysis.
There are several other ideas that experts have come up with. This book is a combination of s...
You can specify the type of files you want, for your device.Marketing Unplugged - Spotting the Elephants in the Room | Suman Srivastava. I was recommended this book by a dear friend of mine.
