[PDF.83sk] Managing Technological Development (Routledge Advances in Management and Business Studies)

Managing Technological Development (Routledge Advances in Management and Business Studies)

[PDF.uf17] Managing Technological Development (Routledge Advances in Management and Business Studies)

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 | #929374 in eBooks |  2003-09-02 |  2003-09-02 | File type: PDF

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||About the Author|Håkan Håkansson is an internationally recognised researcher within the business-to-business field. He has published a number of books and articles within industrial marketing, purchasing and technological development

In this book, the story of how IKEA and its paper producers struggled to solve the problem of creating environmentally friendly paper constitutes the foundation of a discussion of technological development. Through a detailed analysis of the case-study, the authors demonstrate the necessity of including social, technological and economical factors when dealing with such issues.
Focusing on the interactive aspects of commercial and technological development, they exami...

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