[PDF.15ln] International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
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International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
Silvia Cambié, Yang-May Ooi
[PDF.ge61] International Communications Strategy: Developments in Cross-Cultural Communications, PR and Social Media
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| #3150429 in eBooks | 2009-07-03 | 2009-07-03 | File type: PDF||0 of 0 people found the following review helpful.| Uses many corporate case studies and examples|By J.Ilog|This book is divided into two parts:
Part 1 International communications---covering the emerging world economies such as Brazil, Russia, India, and China, the importance of rethinking public relations due to Globalization 3.0, the global language of corporate social responsibility, Cultural intelligence & i||
"[H]ighly recommended to public relations professionals looking to optimize their communications in today's competitive business environment." -- Library Journal
International Communications Strategy is about the cross-cultural challenges currently facing PR practitioners. Offshoring, globalisation and the rise of China and India have been triggering unprecedented change in the communication sector.
New channels of global communications are also being opened up by social media tools, bringing different cultures across the world together instantaneously online. Understanding cross-cultural aspects of PR includes underst...
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