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Integrated Marketing Communication: Creating Spaces for Engagement

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 |  2016-09-22 |  2016-09-22 | File type: PDF

|| |Integrated Marketing Communication: Creating Spaces for Engagement expands IMC beyond its traditional business context. Communication students will w

Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The breadth of the contributors is in t...

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