[PDF.79oj] From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

[PDF.ms70] From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand

From Bricks to Clicks:  Serge Timacheff, Douglas Rand epub
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From Bricks to Clicks:  Serge Timacheff, Douglas Rand book review
From Bricks to Clicks:  Serge Timacheff, Douglas Rand summary

 |  2001-07-22 |  2001-07-22 | File type: PDF

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||4 of 4 people found the following review helpful.| Great Knowledge and Info -thanks for sharing!|By nick b|"From Bricks to Clicks" is an easy read that provides a straight forward framework, or process if you please, for creating an Online Brand. In my opinion, I trust that the 5 steps could easily be applied to any business whether online or not! I am flabber-gasted to think that finally in 2001 that this is the first book I|From the Back Cover|How Market Leaders from Coca-Cola to Disney Harness the Strength and Value of Their Offline Brands­­Online! |A company's Web site must grab a prospective customer's attention­­while gaining full benefit from its

Industry experts agree that one of the biggest issues facing brick-and-mortar companies in the New Economy is the need to transfer offline brand credibility onto the Internet. Yet, as Walmart and many other brick-and-mortar brands have discovered, extending their brand out into the unfamiliar reaches of cyberspace is a tricky business, at best, involving new technologies and revolutionary new branding strategies.

Written by two of the world’s most sought-after ...

You easily download any file type for your device.From Bricks to Clicks: 5 Steps to Creating a Durable Online Brand   |  Serge Timacheff, Douglas Rand. A good, fresh read, highly recommended.

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