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| #3149719 in eBooks | 2007-04-16 | 2007-04-16 | File type: PDF||About the Author|Joe Langford is with Human Factors Solutions, UK Deana McDonagh is with the Department of Design and Technology, Loughborough University, UK
While most texts in product development cater to marketing, political and social science research, this book describes the way focus groups can be applied particularly to ergonomics (human factors) and design-related projects. The book demystifies the subject and includes practical guidance for setting up and running focus group sessions to enable the professional (and novice) to employ these techniques usefully and with confidence. An ideal book for the professional ...
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