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| #2853234 in eBooks | 2012-10-12 | 2012-10-12 | File type: PDF||1 of 1 people found the following review helpful.| Perfect Book for Corporate Weenies|By Luis Maimoni|If you're new to marketing, and work for a large corporation, you'll find lots of good theory here. You'll be able to impress your friends talking about stuff like the "7 Ps" (add people, processes, and physical evidence to the 4 you're already familiar with) or the "5 Is" (Identification, Individualization, Interaction, Integr|About the Author|A leading internet marketing consultant, trainer and author. Recognised by the CIM as one of 50 gurus who have shaped the future of marketing, Dave is an examiner on the CIM e-Marketing Award and course director for CIM e-marketing workshops sin
'eMarketing eXcellence' offers an exciting new approach to help you build a customer-driven e-business. As the core text for the CIM's E-marketing award, the book offers a highly structured and accessible guide to a critical subject, providing a useful reference point for all students and managers involved in marketing strategy and implementation.
A practical guide to creating and executing e-marketing plans, this book combines es...
You can specify the type of files you want, for your device.eMarketing eXcellence (Emarketing Essentials) | PR Smith, Dave Chaffey. I was recommended this book by a dear friend of mine.
