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Electronic Markets: Benefits, Costs and Risks
From Palgrave Macmillan
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| #4596402 in eBooks | 2009-10-21 | 2009-10-21 | File type: PDF||About the Author|Dr HELEN CRIPPS Lecturer in the School of Marketing Tourism and Leisure at Edith Cowan University, Australia YUVAL DAN-GUR PHd Student, University of Haifa, Israel BELA FLORENTHAL is Assistant Professor of Marketing, College of Business, Butler
This book examines the developments in electronic markets in relation to three key areas: online retailing, electronic collaboration and electronic marketplaces. Each chapter is authored by leaders in their field providing cutting edge perspectives on how to take advantage of electronic markets.
You can specify the type of files you want, for your gadget.Electronic Markets: Benefits, Costs and Risks | From Palgrave Macmillan. Just read it with an open mind because none of us really know.