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eCommerce Economics, Second Edition

David VanHoose




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 | #1254086 in eBooks |  2011-03-18 |  2011-03-18 | File type: PDF

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This second edition of eCommerce Economics addresses the economic issues associated with using computer-mediated electronic networks, such as the Internet, as mechanisms for transferring ownership of or rights to use goods and services. After studying this book, students will recognize problems that arise in the electronic marketplace, such as how to gauge the competitive environment, what products to offer, how to market those products, and how to price those product...

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