[PDF.38kq] e-Marketing: Applications of Information Technology and the Internet within Marketing

e-Marketing: Applications of Information Technology and the Internet within Marketing

[PDF.px08] e-Marketing: Applications of Information Technology and the Internet within Marketing

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 | #4337279 in eBooks |  2013-07-03 |  2013-07-03 | File type: PDF

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||About the Author||Cor Molenaar is Professor of e-Marketing and Distance Selling at Rotterdam School of Management (Erasmus University, The Netherlands) and is the founder and director of eXQuo Consultancy

Without a doubt, new technologies, and notably the Internet, have had a profound and lasting impact on the marketing function. A paradigm shift has occurred which will forever change the way marketers and marketing managers work. This doesn’t mean, however, that ‘old’ marketing tools are no longer relevant.

In this brand new textbook, Cor Molenaar summarizes classic concepts and current developments to create a new, integrated marketing model, ...

You can specify the type of files you want, for your gadget.e-Marketing: Applications of Information Technology and the Internet within Marketing   |  Cor Molenaar. A good, fresh read, highly recommended.

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