[PDF.36so] e-Economy: Rhetoric or Business Reality? (Routledge eBusiness)

e-Economy: Rhetoric or Business Reality? (Routledge eBusiness)

[PDF.ej26] e-Economy: Rhetoric or Business Reality? (Routledge eBusiness)

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 | #4370607 in eBooks |  2004-11-04 |  2004-11-04 | File type: PDF

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||About the Author|Lisa Harris is a Chartered Marketer and Lecturer in Marketing at Brunel University. She is founder of the university's e-commerce research group and is Course Director for the BSc in e-commerce. She is the author of Marketin

As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of looking forward to new, more realistic possibilities.

Using a business and socio-economic framework, this book investigates a range of challenges ...

You can specify the type of files you want, for your device.e-Economy: Rhetoric or Business Reality? (Routledge eBusiness)   |  Leslie Budd, Lisa Harris. I was recommended this book by a dear friend of mine.

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