[PDF.78cs] e-Consumers in the Era of New Tourism (Managing the Asian Century)

e-Consumers in the Era of New Tourism (Managing the Asian Century)

[PDF.nq82] e-Consumers in the Era of New Tourism (Managing the Asian Century)

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 |  2016-01-20 |  2016-01-20 | File type: PDF

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||From the Back Cover|This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complai

This book focuses on the role of e-consumers and e-marketing in the era of new tourism. It addresses themes such as the tourism "prosumer" at work, the evolution of tourism services, the collaboration and co-creation, as well as the e-complaint behavior of e-consumers in tourism. It also discusses topics such as mobile marketing, gamification as a marketing communication tool, the impact of social media on tourism consumers, and the use of e-loyalty programs in the accom...

You can specify the type of files you want, for your gadget.e-Consumers in the Era of New Tourism (Managing the Asian Century)   |  From Springer. A good, fresh read, highly recommended.

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