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Digital Strategies for Powerful Corporate Communications

Paul A. Argenti, Courtney M. Barnes




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 | #752041 in eBooks |  2009-07-19 |  2009-04-19 | File type: PDF

||1 of 1 people found the following review helpful.| Digital Strategies is a great instructional manual for senior corporate strategists|By Nflight|Digital Strategies is a great instructional manual for senior corporate strategists, charged with building a brand or communicating the message of an organization. Argenti and Barnes seem especially sympathetic toward strategists, long in the business, who now find themselves faced wi|From the Back Cover|A corporate survival guide for the Web 2.0 World |In a world where corporate reputations are made and broken on social networking sites, and stray online rumors can send a stock plummeting, the speed of adaptation required is fiercer a

The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news.

Rather than attempt to turn b...

You can specify the type of files you want, for your device.Digital Strategies for Powerful Corporate Communications   |  Paul A. Argenti, Courtney M. Barnes. I really enjoyed this book and have already told so many people about it!

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