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Develop Your PR Skills (Creating Success)

Neil Richardson, Lucy Laville




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 | #2403200 in eBooks |  2010-06-03 |  2010-06-03 | File type: PDF

||About the Author|
Neil Richardson and Lucy Laville teach PR and marketing at Leeds Business School.  Laville has worked in senior PR positions across a variety of sectors.  Richardson has a vast amount of managerial experience in

Develop Your PR Skills is a simple, straightforward guide to maximising your company's potential through effective PR. It will help the reader to gain a quick understanding of the concepts and principles and learn how to use them in actual business scenarios.

It covers strategic public relations, public relations and the internet, working with the media, how to deal with different stakeholders and customers, dealing with a crisis, using internal communications, ...

You easily download any file type for your device.Develop Your PR Skills (Creating Success)   |  Neil Richardson, Lucy Laville.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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