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Customer-Centric Marketing: Supporting Sustainability in the Digital Age

Neil Richardson, Jon James, Neil Kelley




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 | #715639 in eBooks |  2015-02-03 |  2015-02-03 | File type: PDF

||About the Author||Neil Richardson teaches marketing at Leeds Beckett University. He is an author and an experienced marketing, sales and customer service manager.  His books include Develop Your Marketing Skills, Develop Your PR Skills

Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add va...

You can specify the type of files you want, for your gadget.Customer-Centric Marketing: Supporting Sustainability in the Digital Age   |  Neil Richardson, Jon James, Neil Kelley. Which are the reasons I like to read books. Great story by a great author.

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