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| #2461800 in eBooks | 2006-02-22 | 2006-02-22 | File type: PDF||3 of 4 people found the following review helpful.| An informed and informative analysis pertaining to the complex and competitive demands of corporate "speechcraft"|By Midwest Book Review|CEO Speak: The Language Of Corporate Leadership by Joel Amernic (Professor, Rotman School of Management, University of Toronto) and Russell Craig (Professor, National Graduate School of Management, Australian National University) is an informe||"In a world increasingly focused on accountability, Amernic and Craig argue for more monitoring of the written and spoken words of CEOs." MacLean's "CEO-Speak paints an unflattering picture of self-appointed 'Midases' and 'warrior chiefs' with a proclivity for
CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an in...
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