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Buy It Now: Lessons from eBay
Michele White
[PDF.wa52] Buy It Now: Lessons from eBay
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"Buy It Now is an excellent, solidly researched book on the ways in which online communities are formed within a context of commodity consumption. There is no other book that I know of that engages eBay community formation and member identity in su
In Buy It Now, Michele White examines eBay and its emphasis on community and social norms, revealing the cultural assumptions about gender, race, and sexuality that are reinforced throughout the site. She shows how instructional texts, rule systems, and advertisements "configure the user," allowing eBay to indicate how the site is supposed to function while also upholding particular values and practices. White details how eBay reinforces stereotypes about gen...
You can specify the type of files you want, for your device.Buy It Now: Lessons from eBay | Michele White. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
