[PDF.55ds] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

[PDF.vg04] Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy

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 | #1243295 in eBooks |  2009-05-13 |  2009-05-13 | File type: PDF

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||0 of 0 people found the following review helpful.| This book is one of the best ever reason on how IP functions in practice|By Robert E. Litan|This book is one of the best ever reason on how IP functions in practice, or should function I should say, in major corporations. IP is not just a defensive tool, but the currency with which major companies can cooperate with others to produce better outcomes for consumers. No one is bet| |"Phelps (corporate vice president for intellectual property policy & strategy, Microsoft) and journalist Kline (Rembrandts in the Attic) have written a brisk and engaging book about Microsoft's radical overhauling of its intellectual property (IP) strategy. Ph

Now in paperback, the inside story of "the greatest transformation of Microsoft since it became a multinational company"

Marshall Phelps's remarkable eyewitness story offers lessons for any executive struggling with today's innovation and intellectual property challenges. Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms.

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You can specify the type of files you want, for your gadget.Burning the Ships: Transforming Your Company's Culture Through Intellectual Property Strategy   |  Marshall Phelps, David Kline. Which are the reasons I like to read books. Great story by a great author.

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