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Adventures in Misplaced Marketing
Herbert Rotfeld
[PDF.ot85] Adventures in Misplaced Marketing
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| #1137629 in eBooks | 2001-09-30 | 2001-09-30 | File type: PDF|||"Adventures in Misplaced Marketing takes a realistic, but not pessimistic, view of the marketing concept and its applications across a range of marketing activities, including its recent adoption in many non-traditional and non-commercial fields....this book s
The modern marketing concept, with its focus on creating consumer satisfaction, makes marketing seem beyond reproach. Instead of its successes and failures, Rotfeld focuses on the uses, and frequent abuses, of marketing analysis. His book--a collection of clearly observed and forceful case studies drawn from his personal research and study--deals with the pragmatic realities of marketing and its limitations. He argues that marketing can only serve consumer predisposit...
You can specify the type of files you want, for your device.Adventures in Misplaced Marketing | Herbert Rotfeld. I really enjoyed this book and have already told so many people about it!
