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Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities

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 | #2212031 in eBooks |  2016-06-16 |  2016-06-16 | File type: PDF

||1 of 1 people found the following review helpful.| mixed bag|By Eric J. Arnould|Some really fine articles that advance our knowledge about the institutionalization of ethnography in corporate environments. Chad Maxwell's piece about multi method data prospects was particular interesting for me. Some discussions seemed overly familiar, i.e., discussions of design ethnography, but perhaps will not be to others. The papers do a|About the Author|
Brigitte Jordan, PhD, an independent consulting corporate anthropologist, has held positions as Senior Research Scientist at the Institute for Research on Learning, Principal Scientist at Xerox PARC, and Professor of Anthropology and Adjunc

In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated wit...

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