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A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment (Emerald Gems)

Emerald Group Publishing Limited




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 |  2015-11-06 |  2015-11-06 | File type: PDF

|| |A Focus on Consumer Behaviors and Experiences in an Online Shopping Environment provides a selection of seven articles addressing online shopping and the role of the consumer in this modern-day arena, providing experiences across a variety of sectors. Topics c

A Focus on Consumer Behaviours and Experiences in an Online Shopping Environment is a collection of key articles on this topical area of increasing importance. This collection offers insights across a range of sectors. Some of the topics the book looks at include:
- Influences of socioeconomic characteristics in online shopping behaviour;
- Impact of e-service quality, customer perceived value, and customer satisfaction on customer loyalty;
- The role tr...

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